When I read the advertisement in a trade magazine, I was happy to see more competition in the field but, when I headed over to the Godrej site, I found nothing that looked even remotely like this news. A Google search led me to a 404 (page not found) error and it took some hunting to find this news release. (Edit: The page disappeared again!)

What amazes me is how even such a large (and professionally managed) business conglomerate can’t seem to grasp how important it is to keep a web site in order. And, at the end of it all, the tone of the news sounded like it was meant for in-house consumption – a company magazine maybe? Who the heck cares what the vice president thinks for goodness sake. Tell us about the blooming product and why we should buy it!

Masonite, on the other hand, have a well laid out site and may need to push their partners to do something similar if they want to make any headway in the Indian market. Godrej have their own construction business so maybe they’re importing this just for themselves. That would be an opportunity lost, in my opinion.